Photography of Trade Show Metstrade at Amsterdam RAI

Last week I had the privilege of photographing the Marine Equipment Trade Show Metstrade at Amsterdam RAI. This exhibition is all about equipment and systems for boats, ships and yachts. I took a ton of great photo’s, but rather than showing you a lot of photo’s, in this blogpost I just want to show you some specific photo’s.

‘Show me that it’s busy!’

The client always wants to see that it’s busy! They want to show that their event attracts lots of relevant visitors. This is not always an easy assignment for the photographer, because Trade Shows are large events, and people scatter. Often times the carpets have a bright color, and so you can clearly see when isles have empty spaces. As a professional trade show photographer, you really need to develop a sense of timing, as well as a bag of tricks to make it look busy! But in this photo, just before the opening of the Trade Show, it looks nice and busy!

‘I want to see my signs!’

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Trade Shows are large events, and the organizers use big signs to help people find their way. Good signage is key to a good trade show! But as a photographer it is easy miss how good the signs really look! So clients always ask: I want to see my signs! And when you start paying attention to them, you can see they are actually pieces of art…

‘I want to see people doing business!’

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The client always wants to see people doing business. Handshakes, meetings, exchanging business cards, demo’s… So I walk around the trade show like a hunter. With the right lens on my camera, and my light ready to make a beautiful photo of people doing business.

‘Make my trade show look good’

This is perhaps my favorite assignment: when the client gives me artistic freedom to find the beauty. And it’s never far away! There’s the beauty of colors, and of cultural diversity, and of architecture and design, and of light. Here are some of my favourite images from Metstrade!